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A sense of nostalgia.

Ouel expresses romance from nostalgia.
Being able to suggest new things without feeling unaccustomed, with familiar touch.
In the process, we’d like to form strong and intimate relationships with the people who love Ouel.
 we'd like to share Ouel's idea and motto through storytelling collections every season. Furthermore, we aim to communicate through the visual work.

Just started, for the foreseeable future, a story between you and us, Ouel.